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Search Engine Optimization

Now Offering Local SEO Plans

On 09, Nov 2014 | No Comments | In Search Engine Optimization | By Mark

A successful local SEO (Geo Marketing) campaign will include thorough NAP listings, relevant High PR backlinks, fresh blog content, and other SEO-focused actions. In order to assist our law firms with GeoMarketing, we have developed three levels of monthly plans to accommodate different needs and marketing desires.

lawyer-seo-local-floridainfographicA business listing consists of three key pieces of information: Name, Address, and Phone number (NAP). You can include a multitude of other information — a website, menus, photos, business categories, and other fields and information. Business listings serve as signposts for consumers and corroborative evidence for search crawlers. The more listings you have that are consistent with one another then the more crawlers and search engines trust that your business information is accurate.

High PR (page rank) inbound links with relevant anchor text is a huge component to an effective SEO campaign. Incoming links to your site from other webpages are known as backlinks. In other words, links by which a visitor can land from another site to your site. PR stands for Page Rank. Google Page Rank – An algorithm by Google to rank websites in its search engine. Google gives page rank, from 0 to 10 points depending on many factors. A site like Twitter or Facebook are PR10 sites. High PR Backlinks means links from High PR sites that link back to your website. Do you want them? Yes. The higher PR sites that link back to your site with relevant anchor text, the better. It makes your site legitimate.

When it comes to fresh content, you aren’t confined to a single type of content or one area of your website. You can publish new pages in different formats and post them to different sections of your site. If you’re looking for a quick SEO tip, try diversifying and adding several types of new content. These assets will lure search crawlers in and boost the number of pages you have indexed in Google and Bing. However, make sure you’re properly adding the right meta information to visual media formats, or else you might not get as much value from what you publish. Your blog is a great place to start. You can create digestible, shareable pieces of content for your blog that constantly ping the search engines. A best practice is to publish at least one piece of content a week.

Last, the campaign needs to be rounded off with SEO tactics following best practices. Every SEO firm has its own strategy and idea of what works. Some of these methods used in the past with success or may be new fresh ideas for enhancing your digital footprint. SEO is constantly evolving and changing. if you are not evolving and trying new methods, you will be left in the dust. Long gone are the days of cheap link building tricks. Thorough, fresh, honest content ensure quality return. Expansive web presence takes time. Steady improvement and expanding is the name of the game. We stand ready to put our experience to work for you and your local SEO campaign.

View the local SEO plans here.

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