law firm website Archives - ML Web Design, Inc.
On 04, Jul 2015 | In Search Engine Optimization | By admin
1. Think like a client when choosing your keywords
Keywords are search terms that your customers are likely to type in when searching for your services. Your law firm website should include all the relevant terms specific to your practice. It’s critical to think like a client when you come up with your keyword list. Remember that clients are increasingly researching legal topics while looking for an attorney, so try to use simple basic phrases that describe your practice areas fully.
2. Create relevant content
Each page is an opportunity not only to describe your services, but also to incorporate your keywords into your content in a meaningful and relevant context. Don’t force the words in places they don’t fit, but do use them where you see an opportunity for them to flow naturally. A blog can be a perfect opportunity to create additional content that uses your keywords in a meaningful way.
As Google’s search algorithm becomes ever sophisticated it becomes less important to use your keywords in a strict order every time. Context is key and by using related terms in conjunction with your keywords strengthen your case to rank for your keywords.
3. Use schema.org mark up
Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. This can help improve your ranking for terms that are directly related to your business. We have previously posted on the importance of structured microdata.
Schema.org, the website for schema markup, was created by a collaborative team from Google, Bing, and Yahoo.
4. List your physical address and contact information
Every law firm website should display their Name, Address and Phone Number. NAP is critical for businesses wishing to rank well in the local organic search results, because search engines like Google take the data into account when determining which companies to show for geo-targeted searches.
5. Make sure your website is mobile optimized
In April 2015, Google announced that websites that were not mobile optimized would be penalized and rank lower on mobile search than sites that rendered well on mobile devices. While this update only affects search results on mobile devices, these represent an increasing share of searches worldwide.
See our prior blog post on this topic.
6. Create a Google My Business Page
Creating a Google My Business page is critical for any law firm with a physical location that customers can visit. This lets Google know where your law firm is located and allows you to show up in the local business section on relevant searches as well as on Google maps.
Setting up a Google Business page is crucial for all businesses, including service businesses. However, you must have a physical address listed in order to verify your business.
7. Use social media to your advantage
Social media can be a powerful tool not only for remaining top of mind with potential clients, but also for improving your organic search ranking.
There are two main ways social media can help your SEO. The first is to link out to your site on the main information section for each of your social media profiles. The second is to encourage people to share links to your website. You can do this by posting them yourself and by embedding share links on your website itself. The more quality links you have to your content from social media, the more it can help your organic ranking.
8. Find relevant sites that will link to you
Inbound links are one of the most powerful tools in SEO and also one of the most misunderstood. Google measures every website for what it calls Page Rank which is a measure of the importance of an individual site. As a general rule, links to your site from pages with high PageRank will boost your own site’s ranking more than links from those with low PageRank. It is also worth noting that most SEO experts agree that links from pages that are related to your business will help more than links from unrelated pages.