local seo Archives - ML Web Design, Inc.
A successful local SEO (Geo Marketing) campaign will include thorough NAP listings, relevant High PR backlinks, fresh blog content, and other SEO-focused actions. In order to assist our law firms with GeoMarketing, we have developed three levels of monthly plans to accommodate different needs and marketing desires.
A business listing consists of three key pieces of information: Name, Address, and Phone number (NAP). You can include a multitude of other information — a website, menus, photos, business categories, and other fields and information. Business listings serve as signposts for consumers and corroborative evidence for search crawlers. The more listings you have that are consistent with one another then the more crawlers and search engines trust that your business information is accurate.
High PR (page rank) inbound links with relevant anchor text is a huge component to an effective SEO campaign. Incoming links to your site from other webpages are known as backlinks. In other words, links by which a visitor can land from another site to your site. PR stands for Page Rank. Google Page Rank – An algorithm by Google to rank websites in its search engine. Google gives page rank, from 0 to 10 points depending on many factors. A site like Twitter or Facebook are PR10 sites. High PR Backlinks means links from High PR sites that link back to your website. Do you want them? Yes. The higher PR sites that link back to your site with relevant anchor text, the better. It makes your site legitimate.
When it comes to fresh content, you aren’t confined to a single type of content or one area of your website. You can publish new pages in different formats and post them to different sections of your site. If you’re looking for a quick SEO tip, try diversifying and adding several types of new content. These assets will lure search crawlers in and boost the number of pages you have indexed in Google and Bing. However, make sure you’re properly adding the right meta information to visual media formats, or else you might not get as much value from what you publish. Your blog is a great place to start. You can create digestible, shareable pieces of content for your blog that constantly ping the search engines. A best practice is to publish at least one piece of content a week.
Last, the campaign needs to be rounded off with SEO tactics following best practices. Every SEO firm has its own strategy and idea of what works. Some of these methods used in the past with success or may be new fresh ideas for enhancing your digital footprint. SEO is constantly evolving and changing. if you are not evolving and trying new methods, you will be left in the dust. Long gone are the days of cheap link building tricks. Thorough, fresh, honest content ensure quality return. Expansive web presence takes time. Steady improvement and expanding is the name of the game. We stand ready to put our experience to work for you and your local SEO campaign.
Structured data is an aspect of search engine optimization that many professionals in the field apply its parameters almost automatically. It is a type of markup data, and it is getting renewed attention lately. Learning more about it, and why it is seeing such an uptick in appreciation, can help you implement it into your own SEO campaigns. Structured Micro data is also vitally important for your local seo. As you can see from the data testing tool pictured on below on the right, you can add your address and lat/longitude to your micro data. As search engines evolve, this type of micro data in your site will be VITAL to local search results.
ADVANTAGES OF MICRODATA
Micro data, as a structured data type, supports a range of different types of data. Its range of ability to support data from music, products, videos, social media shares and other trending events put it on the preferred radar quite early from a Google standpoint. After the last update to Google’s algorithm, the search engine giant began to remind coders and SEO gurus about the validity of structured data.
STRUCTURED DATA AND GOOGLE
With Google’s push for more high quality content on websites in order to make searching the Internet a more user friendly venture, structured data became an industry buzzword once again. Google is so serious about the implications of such data for their long term plans that they added a structured data markup helper to their stable of webmaster tools. This tool makes it simple to add, test and preview a page’s HTML code once structured data has been added to it.
EASING INTO STRUCTURED DATA
Google’s markup helper for structured data literally walks users through the fairly uncomplicated and straightforward process of adding such data to a website’s HTML code. Before getting started, it is important to note that not every website can use all aspects of structured data. However, more websites are implementing the possibilities into their own code, and that number is only expected to increase.
Using a series of drop down menus, Google’s tool makes the process of ticking boxes to designate the appropriate tags a no-brainer. They have even included an option to add more tags in order to customize the webpage even further. Using their handy testing tool (pictured at right), the added structured data tags can be easily tested for validity before actually being published. Both the testing tool and the markup tool work with HTML and URLs for ease of use.