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NAP Archives - ML Web Design, Inc.

Structured Micro Data; What it is and Why you Need it.

On 07, Jul 2014 | 2 Comments | In Search Engine Optimization | By Mark

local-seo-tampaStructured data is an aspect of search engine optimization that many professionals in the field apply its parameters almost automatically. It is a type of markup data, and it is getting renewed attention lately. Learning more about it, and why it is seeing such an uptick in appreciation, can help you implement it into your own SEO campaigns. Structured Micro data is also vitally important for your local seo. As you can see from the data testing tool pictured on below on the right, you can add your address and lat/longitude to your micro data. As search engines evolve, this type of micro data in your site will be VITAL to local search results.


Micro data, as a structured data type, supports a range of different types of data. Its range of ability to support data from music, products, videos, social media shares and other trending events put it on the preferred radar quite early from a Google standpoint. After the last update to Google’s algorithm, the search engine giant began to remind coders and SEO gurus about the validity of structured data.

With Google’s push for more high quality content on websites in order to make searching the Internet a more user friendly venture, structured data became an industry buzzword once again. Google is so serious about the implications of such data for their long term plans that they added a structured data markup helper to their stable of webmaster tools. This tool makes it simple to add, test and preview a page’s HTML code once structured data has been added to it.


Google’s markup helper for structured data literally walks users through the fairly uncomplicated and straightforward process of adding such data to a website’s HTML code. Before getting started, it is important to note that not every website can use all aspects of structured data. However, more websites are implementing the possibilities into their own code, and that number is only expected to increase.

Using a series of drop down menus, Google’s tool makes the process of ticking boxes to designate the appropriate tags a no-brainer. They have even included an option to add more tags in order to customize the webpage even further. Using their handy testing tool (pictured at right), the added structured data tags can be easily tested for validity before actually being published. Both the testing tool and the markup tool work with HTML and URLs for ease of use.

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